What Is the One Funnel Away Challenge?

The One Funnel Away Challenge is a free 30-day guided training created by Russell Brunson — founder of ClickFunnels and author of Dotcom Secrets, Traffic Secrets, and Expert Secrets. The challenge walks you from zero to a fully built online sales funnel in 30 days through daily step-by-step missions.

It is built specifically for beginners — people who have never made a sale online, do not know what a funnel is, and have no existing audience or product. Over 120,000 people have completed it since launch.

There are two tracks: Track 1 with Russell Brunson for coaches, course creators, and anyone selling digital products. Track 2 with Trey Lewellen for ecom entrepreneurs who want to find and sell physical products online.

Who Is the One Funnel Away Challenge For — and Who Should Skip It?

✅ Good Fit For

  • →Complete beginners — never made a sale online
  • →Coaches, consultants, course creators
  • →Ecom entrepreneurs starting from scratch
  • →Anyone who wants hand-held guidance
  • →People who keep starting and quitting
  • →Anyone willing to put in 60 min/day

❌ Not Right For

  • →People wanting passive income with zero effort
  • →Experienced marketers who know funnels already
  • →Anyone unwilling to pay $97/month after trial
  • →People looking for a different funnel tool
  • →Anyone needing results in under 30 days

Week-by-Week Curriculum Breakdown

The challenge runs for 30 days across 4 weeks. Each week has a specific goal and daily missions keep you on track without overwhelming you.

Week 1 Foundation — Understanding Funnels and Your Market
  • →Mission 1: The 1% Crazies
  • →Mission 2: Funnels vs Websites
  • →Mission 3: Choose Your Path
  • →Mission 4: Funnel Hacking
  • →Mission 5: Offer Hacking
  • →Mission 6–7: Finding Belief
Week 2 Create Your Offer — Build Something People Want to Buy
  • →Mission 8: The Perfect Webinar
  • →Mission 9: Give a Mouse a Cookie
  • →Mission 10: Course Secrets
  • →Mission 11: Membership Area
  • →Mission 12: Offer Slides
  • →Mission 13–14: The Process for Success
Week 3 Build Your Funnel — Pages, Copy, and Registration
  • →Mission 15: Your Order Form
  • →Mission 16: Your First Hook & Story
  • →Mission 17: Registration & Thank You
  • →Mission 18: Running Zoom Webinars
  • →Mission 19: Promoting Your Webinar
  • →Mission 20–21: Weekend Review
Week 4 Traffic & Audience — Getting People Into Your Funnel
  • →Mission 22: Traffic Secrets
  • →Mission 23: Creating Shorts
  • →Mission 24: Paid Advertising
  • →Mission 25: Facebook Content
  • →Mission 26: The Dream 100
  • →Mission 27–28: Webinar Examples

Pros and Cons

Pros

  • ✅Free to join — lowest barrier entry possible
  • ✅Russell Brunson teaches directly — not a ghost writer
  • ✅Two tracks for different business models
  • ✅Accountability coach keeps you moving
  • ✅Private community for support
  • ✅14 days of ClickFunnels included free
  • ✅30-day money back guarantee
  • ✅120,000+ proven completions
  • ✅Covers traffic — most courses skip this

Cons

  • ❌Requires $97/month ClickFunnels after free trial
  • ❌60 min/day commitment — not for casual browsers
  • ❌Traffic training is a $47 upsell
  • ❌Entire ecosystem built around ClickFunnels
  • ❌Results depend on daily implementation
  • ❌Not suitable for people who already know funnels

Is the One Funnel Away Challenge a Scam?

No — It Is One of the Most Legitimate Free Trainings Online

Russell Brunson has been building online businesses since 2003. ClickFunnels has over 100,000 active users and has processed billions in sales for its customers. The One Funnel Away Challenge is not a lead magnet for a $2,000 course — it is the actual training, delivered daily for 30 days, for free.

The most common complaint is that it leads into a $97/month ClickFunnels subscription. That is a fair point — the challenge is designed to sell you on the ClickFunnels ecosystem. But the training itself is valuable regardless of whether you continue with ClickFunnels after the trial. You keep the knowledge either way.

Bottom line: 120,000+ completions and a 30-day money back guarantee. The risk is near zero.

Is the One Funnel Away Challenge Worth It?

For a complete beginner who is serious about building an online business — yes, without question. The price of entry is zero. The content is taught by someone who has generated hundreds of millions of dollars online. The daily mission structure removes the overwhelm that kills most beginners.

The $97/month ClickFunnels cost is the real decision point. If you complete the 30-day challenge and implement everything, you will have a working funnel. Whether that funnel earns enough to justify $97/month depends entirely on how much work you put in during the challenge.

Verdict: Join the challenge. Use the 14-day trial to build your funnel. Decide on ClickFunnels after you see results.

Frequently Asked Questions

Yes — you join the challenge for free when you sign up for a ClickFunnels 14-day free trial. No upfront payment required. After 14 days ClickFunnels charges $97/month if you continue. You can cancel before the trial ends at no cost.
Russell Brunson recommends 60 minutes per day. Some missions are shorter, some longer. The daily structure means you never have to figure out what to do next — you just follow the mission for that day.
Choose Expert (Russell's track) if you want to sell knowledge — courses, coaching, digital products, consulting. Choose Ecom (Trey's track) if you want to find and sell physical products online. You pick your track after signing up.
The challenge addresses this in the first week. Mission 3 is specifically about choosing your path and identifying what you can sell. You do not need to have a product decided before you join.
Yes. You have 14 days from signup to cancel before the $97/month charge begins. Cancel through your ClickFunnels account settings before the trial ends and you will not be charged.
Yes. If you participate in the challenge, implement the training, and are not satisfied within 30 days, you can email support and cancel your ClickFunnels membership with no hassle and no further charges.
No. The challenge is built for people with zero technical background. ClickFunnels is a drag-and-drop builder — no coding needed. The missions walk you through every step including building pages, writing copy, and setting up your offer.
The Fill Your Funnel Challenge is an optional add-on for $47 that focuses specifically on driving traffic to your funnel. It is not required to complete the main challenge. If traffic is your main concern it is worth considering — but skip it if you are just starting out and want to focus on the core 30 days first.
More OFA Coverage
Pricing

One Funnel Away Challenge Pricing 2026 — Is It Really Free?
Pros & Cons

One Funnel Away Challenge Pros and Cons — Honest Truth Before You Join
👤
Zawaxi
Digital Marketing Reviewer · Casablanca, Morocco
I review digital marketing software and online business tools. Every product on this site is tested before reviewed. I list real cons, not just pros.